Instagram on blockchain

In a broader sense, this also fits with the general promise of Web3.0 — and indeed dovetails into an op-ed from Instagram CEO Adam Mosseri earlier in October where he said that his vision was for every internet user to own their data via blockchain tech too. Mosseri described this pivot as a development which could help to redefine data ownership in the way that all of us who use social media have exactly total control over our very own cat pics and wedding announcements, ending big techs’ ability to simply access it.

This is a game changer model Web3 for content creators. He envisions a world where creators are independent from the likes of Instagram or TikTok and can own their relationship with fans as well as control data. This way creators can keep subscriber lists and the relationships with followers that they built; even if they move away or their account gets taken down. This as Mosseri put it, is a “meaningful redistribution of power from platforms like Instagram to creators,” and I agree with him.

Contact Exposing customers to Web3 may also have another material benefit for creators: allowing them access to equity crowdfunding earlier in their career than ever before, according to Mosseri. Creators engaging with fans on Web3 would allow those who believe in the creator to support a project from day one, creating even more of an invested and vibrant community.

Mosseri argues that Web3 may put platforms in a place to willingly lose control — at least over certain systems and data structures… for the greater good! He added that the subscription market ballooning was a big driver and that platforms might make moves to enable user control as part of a longer-term pivot toward making an internet more responsive to users.

He also floated the idea that creators could surface and cultivate a following on popular platforms like Instagram, YouTube—without necessarily relying on subscriptions—but then use those established profiles to leverage Web3 for subscription-based monetization in order to secure an independent relationship with one’s audience away from any single platform.

Under Mosseri’s Web3 dream, content creators would have massive leverage; it could eventually lead to a world where users and creators are actually in control. This vision crystallizes just how Web3 can completely redefine digital sovereignty and reshape the interactions of both data ownership, as well as creative autonomy – not to be an aside consumer tech struggles for — but rather core principles governing our every online experience.